Discover how Greyhound Studio doubled Cheriton Homecare’s Google search impressions and increased user engagement by over 500%.

Cheriton Homecare has been providing in-home care for clients in the Brighton area for almost 30 years. As a well-established and trusted business with a long-standing online presence, Cheriton Homecare’s website performed well in search rankings, offering potential leads up-to-date and informative content.

Is your site simply not performing the way you need? Reach out to Greyhound Studio for a no-obligation discussion of how we can help you boost your online presence, create a more rewarding experience for your visitors, and convert more visitors into clients.

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The problem

Despite strong Google rankings, Cheriton Homecare’s website struggled to meet their business needs. Their site had been built using an outdated page builder, resulting in poor responsiveness and visual appeal on many modern devices, specifically smartphones. With around 60% of online content in the UK accessed on mobile phones, ensuring a smooth and straightforward mobile experience is essential. Additionally, their existing site featured complex and unintuitive application and reference forms, frustrating both mobile and desktop users and leading to a large number of drop-offs.

The solution

At Greyhound Studio, we saw Cheriton Homecare’s issues as an opportunity. Rather than simply rebuilding their pages in an updated builder using existing resources, we worked with their management team to identify their target customers, brand identity, and key branding materials. Armed with a better understanding of who they’re trying to reach, we developed a series of wireframes for approval, followed up with high-fidelity design drafts.

After receiving our client’s approval, we rebuilt their site in Elementor, giving us granular control over responsiveness. We included 5 breakpoints for devices ranging from small mobile phones to extra-large desktop monitors to ensure a smooth and satisfying experience for visitors, regardless of device.

To complement the updated page design, we also sourced suitable images that visually convey our client’s core services. Although it may seem simple, selecting on-brand images that convey the right message without feeling like stock photography is a skill honed over years.

To help users better interact with the site and reduce the number of drop-offs who leave it when interacting with their various forms, we switched to Gravity Forms. Due to the nature of Cheriton’s industry and the type of information they have to collect, we custom-coded their forms with unique fields, restyled them for simplicity, and split them into separate pages for ease of use.

Today, we continue to support Cheriton Homecare with ongoing web support and maintenance, regularly updating the site and plugins to ensure optimal performance, uploading of new content, ease of use, and compliance with best practices for SEO.

Average engagement time per active user increased by 525%.

Monthly Google Search impressions increased from 99k to 186k.

The results

If we were pleased with the result we managed to pull off, Cheriton Homecare were ecstatic. Over the course of 3 months, we helped Cheriton Homecare:

Increase their monthly Google search impressions from 99k to 186k — an almost 100% increase.
Increase the average engagement time per active user by 525%.

It’s easy to understand how both increased online visibility and time spent on the site add significant value to businesses like Cheriton Homecare. They saw — and continue to see — a significant increase in the number of visitors and, importantly, the number of leads generated by visitors who stay on the site for longer and interact with more pages and forms. As an added bonus, Google rewards pages and sites that manage to retain visitors for longer, giving them a slight SEO boost and further boosting their value.

With continued support from Greyhound Studio, we’re confident that Cheriton Homecare will continue to grow their online presence, number of leads, and, ultimately, their bottom line.

What Cheriton Homecare has to say about us

Our old website was outdated and unable to handle the features we needed to move forward as a business. We wanted a modern, user-friendly site that could fully support our services and applications. From the start, Tom worked closely with us to ensure the new website not only met our needs but also positioned us ahead of our competitors. He made sure it was fully optimised for both mobile and desktop use, making it highly responsive and accessible.

One of the standout aspects of working with Tom is how easily he understands the vision we’re aiming for. He offered excellent suggestions throughout the process, helping us implement key design elements and ensuring everything aligned perfectly with our rebrand. James played a vital role in redefining the look and feel of the website, and Tom brought it to life seamlessly.

Thanks to Tom’s expertise, we now have a website that is versatile and adaptable, capable of handling applications and providing a far better user experience than before. We continue to rely on Tom for updates and improvements, and his responsiveness ensures any issues or changes are resolved quickly and efficiently. Although he’s not based in the office, I see him as a big part of the team, always ready to support us whenever needed.

We couldn’t recommend Tom highly enough for anyone looking for a collaborative and highly skilled partner to transform their website.